Dr. Smitha Nayak
Additional Professor and Associate Director - Alumni, Public Relation & International Relation
Qualification: BBM, MBA (Marketing), PhD(Service Marketing), Erasmus Mundus Post Doctoral Fellow (European School of Business, Germany)
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
- Associate Director (Alumni, Public Relation & International Relation)
- Coordinator: Center for Marketing Advances
- Coordinator: Indo-Geman Center for Applied Research and Academic Excahnge (INGAR)
- Teaching UG and PG courses
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Consumer Behaviour, Healthcare Management, Higher Education
Area of Expertise
Consumer Behaviour, Healthcare Management, Advertising & Communication, Brand Management, Higher Education
Area of Research
Consumer Behaviour, Healthcare Management, Higher Education