3 Years (6 semesters)
Undergraduate
Full Time
23 March 2026
23 March 2026
The B.A. in Digital Marketing equips students with technical skills in social media management, content creation, and search engine optimisation (SEO). Meanwhile, the graphic design curriculum focuses on typography, colour theory, and user experience (UX) design. Together, these skills enable students to craft compelling visual narratives and execute effective digital campaigns. With a Digital Marketing Bachelor's Degree, graduates can pursue careers in branding, advertising agencies, social media marketing, and UI/UX design.
The core subjects of B.A. in Graphic Design and Digital Media Marketing are:
Year 1
Semester I
Foundations of Digital Art and Design
Introduction to Digital Marketing
Fundamentals of Digital Photography
Semester II
Typography, Layout and Composition
Influencer Marketing
Audio Production for Digital Marketing
Year 2
Semester III
Design for Web and Social Media
Social Media Marketing
Consumer Behaviour
Semester IV
Advertising and Promotion
Copywriting
Event Management
Video Production for Digital Marketing
Year 3
Semester V
Integrated Marketing Communication
Social Media Analytics and Insights
Reputation Management
Motion Graphics
Semester VI
Internship III / Apprenticeship
Project (Practice School)
Internship I (Summer Internship)
Internship II (Summer Internship)
Still Photographer (MESQ0904)
Graphic Designer (MESQ0601)
Creative Communication
Social Media Manager (MESQ0703)
Advertising Operations Coordinator (MESQ0206)
Digital Marketing Manager (MESQ0706)
On-the-Job Training
Design Thinking and Problem Solving
Introduction to Business Finance
Digital Media Laws and Ethics
Communicative English
Digital Art and Design with Adobe Creative Cloud
Environmental Science
AI Tools for Content Creation
Modern Indian Language Hindi
Modern Indian Language Kannada
Employability Skills
Portfolio Development
The National Skill Development Corporation (NSDC) offers a special certification to students who have demonstrated proficiency and the required skills.
Graphic Designer Role - Semester I
Social Media Executive - Semester II
Social Media Manager - Semester III
Digital Media Manager - Semester IV
More information is available in the curriculum outline.
B.A. in Graphic Design and Digital Media Marketing equips graduates with a versatile skill set, opening doors to a variety of career opportunities at the intersection of design and marketing.
Graphic Designer: Craft visual concepts to communicate ideas that captivate consumers.
Digital Marketing Specialist: Develop and implement online marketing strategies to enhance brand visibility and engagement.
Social Media Manager: Oversee and curate content across social media platforms to build and maintain a company's presence.
UI/UX Designer: Design user interfaces and experiences for websites and applications, ensuring optimal usability and aesthetics.
Brand Strategist: Develop positioning recommendations and guide market research analysis to strengthen a brand's market presence.
Creative Director: Lead creative teams to develop and execute visual branding strategies across various media.
Advertising and Campaign Manager: Plan and oversee advertising policies and programmes, producing materials to increase sales of products or services.
Advertising Agencies and Branding Firms: Specialise in creating and managing client advertising campaigns.
Digital Marketing and Social Media Companies: Focus on online brand promotion and customer engagement strategies.
E-commerce and Retail Businesses: Enhance online shopping experiences and digital storefronts.
Publishing Houses and Media Organizations: Design layouts and graphics for print and digital publications.
Technology Firms: Develop user-centric designs for software and applications.
Master's Degrees: Enroll in M.A. or M.Sc programmes in Graphic Design, Digital Marketing, or Visual Communication to deepen expertise.
Professional Certifications: Obtain certifications in areas like SEO, Google Ads, UI/UX design, and motion graphics to stay updated with industry trends and technologies.
Here are the key admission requirements:
To be considered for admission, candidates must fulfill the following criteria:
Educational Qualification: Successful completion of 10+2 or an equivalent examination from a recognised board.
The admission procedure involves several key steps:
Candidates should submit their applications through the official MAHE admissions portal.
Submit a Portfolio of Work (POW) showcasing creative abilities and previous projects.
Candidates must appear for a home-based test (HBT) to assess aptitude and skills.
Shortlisted candidates will be invited for a personal interview.
Candidates will receive a provisional admission notice based on the combined performance in the HBT, portfolio assessment, and personal interview.
Detailed information on the eligibility criteria and admission process is available in the official MAHE document.
The B.A. in Graphic Design and Digital Media Marketing programme at MIC offers students a vibrant campus life enriched with state-of-the-art facilities, dynamic student organizations, and extensive industry collaborations.
MIC is equipped with advanced facilities to support creative and technical learning. It has Design Labs outfitted with industry-standard software and tools, these labs provide students with hands-on experience in graphic design and digital media projects. The institute houses dedicated sound and TV studios, enabling practical training in audio-visual content production. These studios are furnished with modern equipment, including digital mixers, cameras, lighting setups, and post-production workstations.
MIC encourages student engagement through various clubs and activities. While specific clubs related to graphic design and digital marketing are integral to the curriculum, students can also participate in broader university clubs such as the Mafia Music and Fine Arts Club and the Society for Personality Development. Students are encouraged to participate in national and international design and marketing competitions, fostering exposure and recognition in the creative community.
MIC places a strong emphasis on bridging academic learning with real-world experience: The institute collaborates with leading companies, providing students with opportunities for internships in advertising agencies, digital media firms, and renowned brands. Students engage in live client projects, receiving mentorship from industry leaders.
Associate Professor | Head - B.Voc programme
Qualifications: PhD (Media Projection Design), M.A. (Journalism and Mass Communication), M.Sc (Visual Communication), Master of Performing Arts (Theatre), PG Diploma in Television Production, PG Diploma in Computer Applications, Diploma in Film and Television Acting.
Associate Professor
Qualifications: MFA in Applied Art (Sir J. J. Institute of Applied Art, Mumbai), BFA in Applied Art (College of Fine Arts, Thiruvananthapuram).
Assistant Professor
Qualifications: AD3D in Animation, B.E (CSE), M.B.A (Marketing).
Associate Professor
Qualifications: PhD (MAHE), MS Communication (Manipal Institute of Communication), M.A. Literature (Mangalore University), Post-Secondary Certificate in German, IELTS Trainer Certificate.
Associate Professor
Qualifications: PhD in Film Studies (Jadavpur University), M.A. (Gold Medallist, Jadavpur University).
Faculty members at MIC actively contribute to research in:
Innovations in Digital Branding: Exploring consumer engagement through emerging technologies like AI-driven marketing and interactive design.
Impact of Visual Design in Marketing: Analysing how colour theory, typography, and composition influence consumer psychology and decision-making.
Media Semiotics and Aesthetics: Studying the role of visual language in contemporary digital storytelling.
MIC provides multiple avenues for student engagement, including:
Faculty-Led Projects: Opportunities to assist in ongoing research and participate in live industry-based design projects.
Industry Internships: Partnerships with advertising agencies, media houses, and digital marketing firms offer real-world experience.
Creative Workshops: Hands-on training in UI/UX design, motion graphics, and branding strategies conducted by experts.
